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The Reach & Frequency Full Course
This course offers variety of lessons from Fundamentals to Implementation and Performance focused. Offering flexibility in lessons and anytime access including workbooks and guides for hands-on application in English, French, Spanish, and ASL.
Module 1: Fundamentals
In this free module, we are introducing Programmatic Advertising and its importance. You will be able to understand what it is, how to use it, and when to partner.(1) 5.0 average rating
Module 2: The Programmatic Ecosystem
We are diving into each important key player involved in programmatic ecosystem and their roles. DSPs, SSPs, AdEx, DMP, CDPs, IVT, etc.... we are defining all of it and more. This module is available with the purchase of the Full course.
Module 3: Programmatic Media Buying
In this module, you will learn about real-time bidding and openRTB within open auctions, the difference between private , preferred, and guaranteed auctions and their unique benefits. This module is available with the purchase of the Full course.
Module 4: Programmatic Media Placements
In this module, you will learn about Programmatic Media Placements including display ads, video ads, native ads, CTV/OTT, and more. Each lesson averages around 8-10 mins. This module is available with the purchase of the Full course.