What will I learn in this course?

Each module has been carefully and concisely crafted to address the What, How, Why, and Best Practices to start implementing as completed

  • Module 1: Fundamentals

    What programmatic media is
    The benefits for advertisers
    The benefits for publishers
    The benefits for Agency
    🌺 Optional Survey

  • Module 2: Programmatic Ecosystem Part I

    Demand-Side Platform
    Supply-Side Platform
    SPO
    Ad Exchange
    Ad Server
    Data-Management Platform
    ❗️ Assessment
    🌺 Optional Survey
    ✅ Certification Of Completion

  • Module 2: Programmatic Ecosystem Part II

    Agency Trading Desk
    Ad Fraud Protection
    Ad Viewability Solution
    Brand Safety Solution
    Data Analytics Essentials
    ❗️ Assessment
    🌺 Optional Survey
    ✅ Certification Of Completion

  • Module 3: Programmatic Media Buying

    Open Auctions
    Private Auctions
    Programmatic Direct
    Preferred Deals
    Guaranteed Deals
    ❗️ Assessment
    🌺 Optional Survey
    ✅ Certification Of Completion

  • Module 4: Programmatic Media Placements

    Display Ads
    Video Ads
    Native Ads
    TV Ads
    Audio Ads
    Digital Out-Of-Home Ads
    ❗️ Assessment
    🌺 Optional Survey
    ✅ Certification Of Completion

  • Module 5: Targeting Mix

    Demographics Targeting
    Behavioral Targeting (1st, 2nd, 3rd-Party Audience Targeting)
    Geo-Targeting vs. Geofencing
    Contextual Targeting
    Lookalike / Predictive Modeling
    Remarketing/ Retargeting
    Addressable Targeting
    ❗️ Assessment
    🌺 Optional Survey
    ✅ Certification Of Completion

  • Module 6: Programmatic Media Activation

    How To Get Started and Become Efficient: Platform
    DSP Training
    *exclusive for Live training students* Process
    People
    > Bonus Lessons on:
    >> Our Signarute F.E.E.L Framework
    ❗️ Assessment
    🌺 Optional Survey
    ✅ Certification Of Completion

  • Module 7: Managing Programmatic Campaigns/ Optimizing

    Strategy and Planning
    Optimization Levers
    Best Practices
    > Bonus Lessons on:
    >> Reporting: How To Tell a Story Through Data
    >> Creating Media Plan And Different Examples
    ❗️ Assessment
    🌺 Optional Survey
    ✅ Certification