What will I learn in this course?

Each module has been carefully and concisely crafted to address the What, How, Why, and Best Practices to start implementing as completed

  • Module 1: Fundamentals

    What programmatic media is
    The benefits for advertisers
    The benefits for publishers
    The benefits for Agency
    🦄 Available Now

  • Module 2: Programmatic Ecosystem Part I

    Demand-Side Platform
    Supply-Side Platform
    SPO
    Ad Exchange
    Ad Server
    Data-Management Platform
    ❗️ 3 Questions Quizz
    🌺 Survey
    ✅ Certification
    🦄 Available Now

  • Module 2: Programmatic Ecosystem Part II

    Agency Trading Desk
    Ad Fraud Protection
    Ad Viewability Solution
    Brand Safety Solution
    Data Analytics Essentials
    ❗️ 3 Questions Quizz
    🌺 Survey
    ✅ Certification
    🦄 Available Now

  • Module 3: Programmatic Media Buying

    Open Auctions
    Private Auctions
    Programmatic Direct
    Preferred Deals
    Guaranteed Deals
    ❗️ 3 Questions Quizz
    🌺 Survey
    ✅ Certification
    🦄 Available Now

  • Module 4: Programmatic Media Placements

    Display Ads
    Video Ads
    Native Ads
    TV Ads
    Audio Ads
    Digital Out-Of-Home Ads
    ❗️ 3 Questions Quizz
    🌺 Survey
    ✅ Certification
    🦄 Available Now

  • Module 5: Targeting Mix

    Contextual Targeting
    Demographics Targeting
    Geo-Targeting
    Lookalike / AI Audience
    3rd-Party Audience Segment
    Remarketing
    Available 5/22/22

  • Module 6: Programmatic Media Workflow

    Strategy Planning
    Creating a Media Plan
    Ad Operations
    Available 5/22/22

  • Module 7: Managing Programmatic Campaigns

    What is optimizing?
    Optimization Levers
    Best Practices
    Available 5/22/22