Module 1: Fundamentals
In this free module, we are introducing Programmatic Advertising and its importance. You will be able to understand what it is, how to use it, and when to partner.
The Reach & Frequency Full Course
This course offers variety of lessons from Fundamentals to Implementation and Performance focused. Offering flexibility in lessons and anytime access including workbooks and guides for hands-on application in English, French, Spanish, and ASL.
Module 2: The Programmatic Ecosystem
We are diving into each important key player involved in programmatic ecosystem and their roles. DSPs, SSPs, AdEx, DMP, CDPs, IVT, etc.... we are defining all of it and more. This module is available with the purchase of the Full course.
Module 3: Programmatic Media Buying
In this module, you will learn about real-time bidding and openRTB within open auctions, the difference between private , preferred, and guaranteed auctions and their unique benefits. This module is available with the purchase of the Full course.
Module 4: Programmatic Media Placements
In this module, you will learn about Programmatic Media Placements including display ads, video ads, native ads, CTV/OTT, and more. Each lesson averages around 8-10 mins. This module is available with the purchase of the Full course.
Module 5: Targeting Mix
One of the biggest benefit in running programmatic advertising is the ability to segment based on a core message, a core audience, a core objective, and on others criterias such as geo, demo, psychography, etc… We cover these targeting tactics here!
Module 6: Programmatic Activation
Programmatic Activation is where we bring it all together. Understand what a media plan looks like, how to use your dsp and other adtechs to create media plans and more. We also will understand what a programmatic workflow looks like.
Module 7: Optimization
In this module we will answer the following questions: 1.) What is a strategy and what to look for to create one, including creating a media plan 2.) What is optimization and why is it important? 3.) How to optimize including best practices
Who is this course for?
Anyone Looking To Learn/Improve a New Skill, Corporate Professionals, Digital Marketing Specialists, Professionals with a Traditional Media Background, Sales, PR, Communications, Creative & IT, Professionals, Media Buyers & Sellers, AdOps... Anyone looking to learn a new skill and work in their next lucrative and challenging dream job!!
Why should I take this course?
Learn at your own rhythm and whenever you see fit. Enjoy learning in English, French and Spanish with respective captions offered. You will be able to start a career in paid advertising and programmatic media, earning anywhere from $55,000–$125,000 USD (** vary based on your region). Investment can be $599 per module offering a la carte options, or a total investment of $2,975.
What does programmatic training looks like today?
It is extremely hard to get training because Training is currently provided by Ad Techs and Partners limiting individuals with no affiliation from learning. A major entry barrier! It is also very skewed to said techs and all are not create equals focusing on how to best use the tech vs. who is using this tech.
How long will the course take me?
The course is designed to be one to two modules per months over the next 4 months. It is a total of 7 modules where we cover fundamentals to how to successfully manage and operate programmatic media. However, it is crafted for any type of learners and is flexible to your schedule. You will have lifetime access to this materials so go forth and be great!
How long will I have the course materials for? Can I start it later?
You can complete the course at your own pace and start whenever you’d like! You will have lifetime access to the videos and materials.
Do you offer bulk discounts / agency or corporate trainings?
Yes I do! Email firstname.lastname@example.org for more details.
What do I do after I complete the course?
I am working on creating a job placement services to help the graduates find the perfect job. You will have access to all my contact and network and am confident you will be within a job shortly after. You will also access the Programmatic Meetup! A community of expert where we meet weekly and continue learning and growing.
“I’ve completed the first module and I would rate this course a 5 out of 5. Programmatic is a boring subject in general so I know how hard is to learn about it but Hélène makes it really smooth and clear to understand. Also, I really like the fact that she gives some extra reading material, articles and quotes from people that works in the field so overall you can get a richer experience than a regular online course.”Manuela Cortes
“Shout out to Helene Parker for putting this course together. It includes info that every programmatic trader should consider when managing campaigns. Looking forward to finishing Module 2. ”Carlos Villanueva
“Hélène and I have crossed paths professionally a couple times, but I will never forget who helped me build pivot tables, learn acronyms and hit impossible KPI’s during my early days as a media trader. She started as my mentor, demonstrating patience, encouraging me to never stop learning, and challenging me to grow no matter the obstacles that came up. Helene’s training style is hands on, high energy and positive, and I will forever look back on our time together as a turning point in my career.”Tashia Souza
“When it comes to trending topics within the world’s digital marketing ecosystem, Helene is tremendously diligent and intellectually curious. Her business as a whole (as well as the podcast she hosts) connects people from all over the world to offer insights and informed opinions. Not only does it serve the programmatic industry as a whole, but her work is a crucial way that I personally stay regularly informed.”Tyler Bryant
“I have the pleasure of working directly with Helene. She is an expert at strategy development and implementing performance driving tactics. Her knowledge of digital platforms and display best practices has been invaluable when assessing the best options for efficient campaign structures. Helene has a genuine passion for digital marketing and a positive, upbeat energy. ”Sanarr McLaughlin